WHAT IS SEO? HOW DOES IT WORK
give you four seo tools so you can start doing seo today
let's get to it timer please please seo stands for search engine optimization
and it's the job of making constant specific actions to make your website video
app or whatever more visible in search engines so what is a search engine no i
forgot to turn the light well it's a program that allows you to search for
things and identify items in a database huh or basically somewhere where you
can search for and find things anything really like youtube bing or google
that's the top dog in many studies it has been shown that the top three ranking
websites in google get more than 35 percent of the clicks okay okay
let's focus
on google you want to rank your website in google so more people can see it
right well to do that you need to know how google decides how to rank websites
first google tries to understand what your page is about then they try to
evaluate if your page is relevant and valuable they do this because they need
to make sure that your page answers the intention of the user who uses their
service i mean that's why you use google right to look for answers so the more
of these two the higher your page will rank to measure this they use algorithms
and artificial intelligence that take into account more than 200 factors
ranking factors like keywords on your page
where these words are how people
interact on your page if other websites link to your website and many many more
so you have your website and you create pages but you're not going to stand
there and wait for google to rank your pages you're going to do seo to make
your pages easy to understand for google and to adapt them adapt them to their
ranking factors so they can rank high i'll tell you in a bit how to do this
google wants to offer people exactly
what they want to see and you want people
to see your website so if you optimize your website for google you are
optimizing it to for people real people and you will be rewarded with higher
rankings and more visibility it's a cycle an obvious but very important
question why do you want your website more visible in google simple your
business plus more eyes equals a higher percentage of success and success is
what you want my friend but wait here is where the real seo power comes these
are not just any eyes on your website the people who will see your website are
searching for you your website is in a search engine remember so they are
interested in you they are your potential clients or in other words people
who
could potentially end up buying from you if you show them what they want okay
alex but how do i target my potential clients with seo how can i know what
people search for so i can make pages that answer the questions well it's
simple there are more than 3.5 billion searches every day in google yes billion
that's a lot so surely there must be some of those searches that are somewhat
related to what you offer right one of the tasks when you do seo is to find out
what people are searching for and how many times they search for it and so you
can literally create pages in your website that are relevant and valuable to
them and what does relevant and valuable do do rank you high in google okay
okay so what do my potential clients search in google let's see your potential
clients when they search in google they are in different steps on their journey
to buy from you some know what they want and others not quite yet and some are
in the middle let's visualize this wait let's give some space this is the seo
funnel i have divided this journey in four steps awareness interest
consideration and buy to keep things short in awareness people don't really
know
what they want yet but they're looking for information and in buying well
they want to buy but to give you a clear idea i'm going to show you examples of
what people search in each step imagine every time someone searches for something
whether it's information buying comparing products knowing about a specific
thing looking for your local store if you have a store if your business and
website manages to show up in the four buying stages you can be sure that
you're offering real value to your potential clients and this will result in
them buying from you money money money money lastly lastly and finally why is
seo so effective simple because people have already stated that they need you
with what they've searched so you don't have to look for them they come to you
ahaha so summarizing everything into one sentence reaching targeted people who
could potentially end up buying from you exactly when they are searching for
you and answering their needs makes the possibility of them buying from you
extremely high extremely
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